FOREVER 21

Creative Direction & Packaging Design for a concept store by Forever21

THE MODERN
Using sophisticated papers and printing techniques, this direction is clean, modern and visually enticing. With bold shapes and textural contrasts that create an elevated experience for the client.
ARTFUL PLAYFUL
The bright and playful patterns and colors lend this collection it’s whimsically youthful yet defined direction. 
DELICATELY SOPHISTICATED
Feminine and soft, this collection focuses on the pretty patterns that house the products with a delicate contrast of the band that displays the product name and company logo.
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